Afrika, we’ve been expecting you!

Clarify your message and raise your voice

We’ve made it our mission to create content that empowers and takes your message to the next level.

Helping entrepreneurs attract the right business with purpose-driven brand narratives; supporting Thought Leaders shift attitudes about important global issues and working with foundations to inspire support and ignite change through compelling stories about the people, products and places that make this continent unforgettable.

Our Values

Freedom

We are a collective, reimagining life, freeing ourselves to operate at our optimised versions and hoping you will join us.

Knowledge

We value knowledge gained through professional and personal experiences and education – through perceiving, discovering, and learning.

Empathy

We empower! Keeping a deep awareness of the real-life challenges that the marginalised face is essential and informs solution mapping.

Creativity

Ubuchule Is the creative source of our innovation and inspiration. It challenges us to find solutions collaboratively.

Change

Change is inevitable, and so, we are always prepared to respond, adapt, scale and move in a different direction. Quickly!

Community

We are! through others. We strongly believe in a universal bond of sharing that connects all of us.

Development communications

We are passionate about transformative communication for development initiatives in Afrika. The aim of our work is to convey purposeful messaging across diverse cultures.

We have an in-house creative team and a continent-wide network of partners who know how to strategise, execute, and evaluate campaigns that create change – from Knowledge Management and programme case studies to content strategy and development, editing or writing, our skills are applied to a wide range of communication media.

Brand Narrative & Messaging

Brand Strategy and Messaging for business owners looking to get clarity, scale, uncover their brand story and shape how that story is told. This offering is for business owners who would like to bring more of who they are into their brand, and share their voice and unique perspective in their industry.

We help you articulate your message clearly, weaving all of the pieces into a story that transports people while evoking an emotional response. We value openness and creative collaboration, while together we unlock the deeper meaning behind your brand.

We challenge you to see your business with a refreshed perspective. We help you demystify your business, focusing on what’s really important to your clients; the why behind your business, and how you can help them.

Academic Editing

Professional Academic Editing Services for academic researchers who would like to present compelling content using language that communicates clearly and effectively, without worrying about spelling and grammar usage.

Our professional editing service takes the stress out of academic writing by fine-tuning your document’s content, structure, style, and presentation so that the final product is of exceptional quality and does justice to the many hours of research and writing you have done.

With our editors, your work is always in safe hands. We have made it super simple to get your work edited in time for submission by keeping the process online. Purchase everything you need to take the stress out of academic writing in our shop.

Massive Transformative Purpose

We want to tell stories that unveil the true face of Afrika and open pathways for fair value exchange between the continent and the rest of the world.

Founded in 2019, we started our business with a passion for bringing a brand new experience of creative storytelling and quality content to Afrikan businesses, entrepreneurs, Thought Leaders and impact-driven agencies. These we believe are the foundation for the change that we are seeking to make Afrika even greater than it already is.

Our mission is to provide you with the kind of services that fully encapsulate and communicate the dynamism, passion and inner magic of your company, so that you can stand out in your market and make a tangible difference to your industry and those you serve.

We want to see you grow.

As a husband-and-wife team behind Concept Afrika, we work side by side to provide you with services that place you and your brand at the centre of the process, every step of the way. We have spent three years perfecting our approach and play off each other’s strengths to remain 100% aligned to make strategic decisions that are best for your communication needs. 

We are expert storytellers, conversation starters and innovators.

We want to see you grow.

As a husband-and-wife team behind Concept Afrika, we work side by side to provide you with services that place you and your brand at the centre of the process, every step of the way. We have spent three years perfecting our approach and play off each other’s strengths to remain 100% aligned to make strategic decisions that are best for your communication needs. 

We are expert storytellers, conversation starters and innovators.

Chengetai Chikadaya & Trevor Mazhandu

Chengetai is the creative magic behind Concept Afrika. She makes sure that the work we deliver is aligned with the people behind the brand. She has a Masters in Applied Media studies, majoring in English Literature and Corporate Communications. She is an excellent writer and editor and coaches clients to take good concepts, no matter how simple, crazy or unformed to the next level – from concept to the content stage.

Trevor is the structure and logic behind Concept Afrika. He ensures that the work is done on time, in a structured way, and within budget.

Trevor has a Bachelor in Social Sciences, majoring in Law, Psychology & Social Sociology. As a marketing practitioner, he has years of experience covering diverse industries and can deliver results on the most complex assignments. His approach is always backed by quality research and brought to life by creativity.

To see why so many changemakers choose to work with us.